TWOSUN Campus양음
01
Colour
The TWOSUN CI is red and blue. Red is the sky and yang (陽); blue is the earth and yin (陰).
Corporate Identity
Corporate identity
TWOSUN — dreaming of a new world
Meaning
TWO+SUN
TWOSUN stands for two (TWO) suns (SUN): a break from the fixed idea that there is only one sun, and a new world, new dreams and a new future unlike anything before.
Concept
02
Shape
The two small circles above the large half-circle are both suns and people — people are suns, and suns are people, so people are as great as the sun.
03
Expression
The two small circles facing each other express respect and love. They show sky and earth in harmony, and yang and yin coming together. One red circle is the sun; the other, blue, is oneself.
01. Overview · Personality
Thinking
Focus of New Thinking Strategy
Design guide
Design guide
- Clear space
11px- Minimum on screen
- 4mm
- Minimum in print
- Clear space
11px- Minimum on screen
- 4mm
- Minimum in print
Graphic motif
Colour
Secondary color
- TWOSUN Blue #0060A9R0 G96 B169 · C100 M80 Y0 K0 · PANTONE 206C
- TWOSUN Red #ED2024R237 G32 B36 · C0 M99 Y100 K0 · PANTONE 293C
Primary color
- Gray #69737BR105 G115 B123 · C11 M0 Y0 K64 · PANTONE 431C
- Black #000000R0 G0 B0 · C0 M0 Y0 K0 · #000000
Logo usage
Logo usage
TWOSUN RED
TWOSUN BLUE
BLACK & GRAY SOLID (K10% - K100%)
BLACK & GRAY SOLID (K0% - K90%)
The Twosun World CI can be used across many situations and media. Where graphics or the background colour rule out the official logo, use it as in the examples shown.
Don't
Don't stretch or squash it
Don't rotate it
Don't change its colours
Don't use the colour logo on a low-contrast ground
Don't add shadows, outlines or effects
Don't rearrange the symbol and wordmark